This happens more often than you might imagine. Learn more about the ins and outs of link reclamation in our full guide. 4. Most sites are open to taking guest posts even if they don’t explicitly state it. Because this report shows the number of referring domains pointing to each broken page, you can quickly and easily find a goldmine of opportunities. So why not look at the backlinks to other similar ecommerce stores and find replicable links? With such mentions, you’re already halfway towards earning a link. Find all websites already linking to you (with ‘natural’ editorial links). By that, I mean those where a link to your page would genuinely be more valuable. Will some work tactics better for some sites than others? But what we have right now is a list of web pages. Case in point: You can see that this website mentions Ahrefs, but they don’t link to us (i.e., the word “Ahrefs” isn’t a clickable link.). For example, we get lots of links because of the tools we create, not the articles we publish. What I’ll show you instead is a handful of tactics that WORK. What we want is a list of unique websites, which we can get by hitting the “one article per domain” checkbox. This will show you relevant pages with the most traffic. In the case of our SEOBook example, the design is professional. Partner with another business. There are no two ways about it. Definitely. Tick the “one article per domain” checkbox, and you effectively have a list of unique sites that you can reach out to. This is exactly what the smart folks at Neomam did with the interactive “13 reasons why your brain craves infographics” piece that I showed you earlier. Furthermore, the context of the link is all about finding accommodation in London via Airbnb. Actively participate in forums and comment on their post, Email them and let them know how much you love a particular post they have written, Build a list of keywords/topics that are likely to get cited a lot, Create a piece of content around that topic/keyword (and, hopefully, rank for it! Your email address will not be published. 1. Link Building Guide How to Earn Links by Creating Free Tools: 5 Examples Here's why creating calculators and free tools is a good investment for link building and five awesome examples … Relationship building. Wikipedia is a great way to get high-authority links to relevant blog posts. (In other words, Link Bait) For example, let’s quickly check out my site’s backlinks: If you look at the pages on my site that have attracted the most links, they have one thing in common: ), Monitor them (and reach out to reclaim links, where appropriate), [article name] “100 link building tactics from 50 SEO experts”. This is a good thing, on the whole. No. There are a few different ways, but the easiest way is to use Ahrefs’ Content Explorer. They will usually reinstate the page (and your link) should they learn about such an issue. If you paste the URL of the broken page into Ahrefs’ Site Explorer (or Ahrefs’ Broken Link Checker), you’ll see EVERYONE that links to that page. Pretty straightforward, right? Well, first, you need to find one or more inferior pieces of content from which you can steal links. Use Ahrefs’ Content Explorer. This increases the chance of them mentioning and linking to you in their future blog posts. Because it would make more sense for this link to point to the London category page, it may be worth reaching out and requesting a link move. 3. No good answer currently (this is super important! I'm sure you've heard this before - link exchange. The typical steps to earn links through community involvement: It’s as simple as that. That’s 38 more people who might be willing to swap out their dead link in favor of a working one. Tactics that bring needle-moving links, which, in turn, drive traffic to and increase revenue for your business. With that in mind, here’s a twist on the unlinked mentions strategy for getting links to these pages: link moves. But what about links that are lost because the linking page no longer exists? The bottom line? Which is why most people struggle to build needle-moving links to their site, regardless of the tactic they use. You just need to find their contact information and shoot them an email. Of course. Read our full guide to finding and replicating competitors backlinks to learn how to do this. find similar websites and/or pages in your niche with a bunch of links), Link type >> Dofollow (only interested in the links that pass authority), Platform >> Blogs (more likely to update existing content), Replicate the content (that used to exist at that link) on your website, Reach out to the person/website linking to the broken resource and suggest that they change the broken link to the working link (i.e. Shows how many different websites are linking to this piece of content. But more importantly, link building should be part of your growth strategy. Well, you can use the same method everyone else uses, which is to find sites actively appealing for guest bloggers using Google search operators. If not, they’ll most likely tell us, and we can refine our future targeting based on that feedback. Just don’t be pushy. You can use Ahrefs’ Site Explorer to find existing linked mentions to your homepage that would be better suited to another page. Host a giveaway or contest. 301 redirect the 404 page into a relevant asset on your site. And that’s true. The steps are: 1) find a page that might link to you, 2) look for broken links on that page, 3) let the webmaster know… and ask if the broken link could be replaced with a link to you. Well, at its core, link building is essentially the online version of old-fashioned networking. PBN owners work hard to fool Google into thinking that these are legitimate sites that just so happened to link to the same site. It’s freakin’ hard. But your content needs to be in an appropriate format to be able to do that. How We Use Blogger Outreach To Promote Content And Build Links, I Just Deleted Your Outreach Email Without Reading. Now, I know what most of you are thinking: “Josh, aren’t such links nofollowed?”. Instead, head to reputable companies that promote white hat link building services. You may have seen us doing this for some of our blog posts on Facebook. Content marketing, for me, is the most legitimate and best strategy you as a business can employ to build links to your site. Here’s one of my favorite infographics about, well, “infographics”: If you recall what I said during the outreach section, getting links to this type of content is all about letting the right people know that it exists. Natural link building is exactly what the name suggests i.e. Check out some of the results and see if they allow blog comments. The question is: how do you find relevant broken link building opportunities in the first place? 3. This is a perfect example of the quality links you can obtain through manual outreach. That’s why it’s important to build links from other sources too. This article DOESN’T list out a bazillion link building strategies. 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic; How to Do a Competitive Content Marketing Analysis . ), Use google to find similar tools (this is as simple as searching for “calorie calculator” or whatever you’re looking for), Scrape the results (again, use LinkClump), Extract the backlinks for inferior, yet highly linked-to tools (that are similar to yours), Reach out to those people with a “skyscraper” outreach email. https://www.robbierichards.com/seo/13-killer-link-building-strategies Real Correspondence Example: Broken link building. Leaving blog comments will also inevitably attract the attention of the blog owner and further your relationship with them. Just look at the number of links we have to our Keywords Explorer tool: So think of your strategy as the engine driving your link building endeavors, and the tactics as the pistons that keep it running. Think of a question to ask influencers/experts in your niche (e.g. The most common link building strategies that survive and are widely used by marketers and website owners currently include – broken link building, roundup posts, and the skyscraping technique. (Yes, TACTICs, not STRATEGIES.). Knowing the goals of your campaign right at the start helps to ensure that you create a strategy that gives you the best possible chance of success. build white hat backlinks to client websites, Build high-probability link channels with custom search engines, Get featured on high-intent tool list posts, Reverse Engineer Mid-Tier Affiliate Link Prospects, Building quality links with industry-specific tools, Convert homepage links to deep "money" page links, Mine Editorial Keyword Anchors and Turn Them Into Contextual Links, Landing authority links with "alternate content creation", Build links with blog comments (hint: this isn’t your usual spammy blog commenting strategy! My entire link strategy went out the window and I had to adapt. But EVERYONE is doing that. The tactics I shared above will work for all websites. Not quite as good as yours (note: you should also make a note of the reason—e.g. It has 216 backlinks from 25 referring domains. But what if, say, you’re Airbnb, and someone links to your homepage in a blog post where they talk about their trip to London. Sign up for HARO and Muck Rack to become a source for journalists. How it works is simple: They send you source requests a few times a day, then you pitch the relevant ones. Maintain high-quality standards – i.e. ), Quora hacking (and scaling referral traffic streams), Drive Traffic (and Build Relationships) With “, a visualisation of popular keyboard shortcuts, talking about “how to count calories” the hard way, targeting it on the Business News Daily website, Here’s an example of this logic in action, exact strategy Twoodoo used to grow their user base, https://www.robbierichards.com/social/how-to-promote-your-blog-post/, https://www.robbierichards.com/seo-course/, https://www.robbierichards.com/seo/steal-competitors-backlinks-rankings/. How does it work? Furthermore, doing so results in the exposure of your content to a broader audience. Let us know in the comments. Do you know of any other good link building tactics that we missed? Find a relevant broken link on a website; Create something similar to the broken resource; Ask anyone linking to the dead resource to instead link to your working resource. Plenty of search traffic (note: the ones near the top of the list in Site Explorer have the most search traffic). Look for links that might make sense to steal. Say, for example, you write a post about link building practices, and want to call out an example of poor, spammy link building. When done well, you can greatly improve your site’s organic traffic, thereby boosting online sales or increasing the amount of discovery calls you’re able to book. Michael King wrote a great article with a scenario on how you can be personal to leverage a link. they do NOT openly advertise the sale of links on the site as this is a big red flag to Google. ), “How to” / “What is” queries (e.g. QUOTE: “There are lots of ways to work on getting links that are fine, and useful for both the site and the rest of the web.To say all link building is bad would be wrong.” John Mueller, Google 2020. Blogger Outreach: The Definitive Guide: A super detailed guide to blogger outreach with a TON of real life examples and tips from the trenches. It helps you get in front of influencers and stand out (you are helping them out). Don’t believe me? Here’s a CRAZY example I found a while back in the travel niche: No, your eyes don’t deceive you; that broken page has 900+ referring domains. 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic If you care about content marketing and SEO, you can’t ignore link building. If you, for example, are a planner guru or the nation’s funniest mom blogger, it’s way easier to get a link to your website than if you just started out. Find quality sites that make up your market’s online community. All natural backlink profiles have a mixture of followed and “nofollowed” links. The idea behind the study was to find what factors correlate most to higher rankings. Learn how to do that at scale in our full guide to guest posting. We often hear that link building should be a cornerstone of our SEO efforts. However, reclaiming lost links is often much easier than building new ones from scratch. Knowing which link building techniques to avoid and stay within Google’s guidelines is an important subject that we’ll discuss later in this guide. ), Run “shotgun skyscraper” outreach for your tool, Use google search operators to find TONS of resource pages (e.g. “SEO intitle:resources”, “SEO inurl:”resources”, etc. But I’ll level with you: outreach almost always works best with linkable assets. 13 Killer Link Building Strategies For 2014 (An... Advanced Link Building Strategies & Resources | Ark Blog, Cómo generar mejores ideas de contenido Altura Interactive Español, Netvantage Marketing Blog Search Scoop: Week of August 4th, Actionable tactics to quickly build white hat backlinks, How to hack links to "money" product/service pages, How to build channels you can tap for links. You aren’t wasting electricity for something useless like spamming either. I was working 20 hours a day trying to growth hack all these well-known White hat link building techniques. Link building is a term for how marketers and SEO professionals acquire links to their content. There are a few ways to do this, but the easiest way by far is to look for broken pages on competitors’ websites. Tactic= the actual means used to gain an objective. Forums, message boards, Reddit, Quora, etc—these are all good places to market your website and, in the process, build some relevant links to diversify your backlink profile. But how do you find relevant unlinked mentions in the first place? Some examples include Ghost Marketing, FATJOE and Gotch SEO. Just type in a word or phrase, and it’ll search almost 1 BILLION web pages for matching results. Blog comments are almost always “nofollow” links. For some businesses, the product or service is “link-able” in itself. Well, it’d make much more sense for them to link to your category page for London-based homes to rent, right? Perhaps the author updated or revamped the content and your link got removed as a byproduct of that process? Yes, a lot of them are, but this isn’t necessarily a bad thing. We only promoted it via our newsletter and with Facebook ads, meaning that all these backlinks came about because the right audience saw this asset. Plug Quora into Ahrefs (to find the highest traffic threads). Those prospects gets tons of guest post pitches daily. Just look for relevant sites, then pitch them anyway. Here’s one such link that came about because of that: Ahrefs is listed as one of 300 awesome things for entrepreneurs and startups. 2. They have been known to target sites using them in the past. It’s a surefire way to improve your bottom line. You just need to execute them. Online PR. That’s why it’s super important to create content specifically designed to for link building. People who’ve mentioned your target keyword in their articles; People who’ve linked to similar articles on the topic. Ideally, a page/ post with some type of search traffic potential. Not all link building tactics are outreach-based. Here are some of the links we’ve built to Ahrefs using these tactics: Link to Ahrefs’ Content Explorer from a DR 77 site. If they share your transcription, you get more (targeted) eyeballs on your site. This resulted in some additional links, like so: No, but such links are still worth having, especially as repurposing content like this is often quite easy to do. If you suspect this to be the case, reach out to the site owner and let them know. Site Explorer > enter quora.com > Top pages > enter a relevant keyword. Site Explorer > enter a competing domain > Best by links > add a “404 not found” filter. Some sites republish the full thing, whereas others publish an excerpt and link to the full post on your site. Research the competition (i.e. Every industry has its own set of link building opportunities. In the case of link building, that benefit is a link. They publish it. This is an INSANE opportunity for someone in this niche. If the link got removed from the linking page, it probably happened for a reason. And, our full guide to finding and pursuing unlinked mentions, Learn more about the ins and outs of link reclamation in our full guide, our full guide to finding and replicating competitors backlinks, we reached out to 630 blogs and asked them to sell us a link. Comb through the Wikipedia page that ranks for your keyword to see if there is any missing information that you’ve touched on or answered in a blog post. Link building tactics for better outreach. Most people tend to link to your homepage because it’s easier for them to do so. As for people who’ve linked to similar articles on a topic, this is easy to do too. If you’re new to link building, the basics are simple: a hyperlink (also called a link) is a way for users to navigate between pages on the internet. This is super-useful for finding web pages related to a particular topic, but you can also use it to find mentions of your brand across the web, like so: Right off the bat, we’ve found over 17 THOUSAND web pages mentioning “Ahrefs.”. The link in the example above was removed because the content was rewritten. backlinksthat are created naturally without the website owner having to go and generate them either through guest posting, or other forms of link building practices. This process can lead to more links, as a percentage of people who view your content will inevitably link to it. All that’s left to do is to reach out to them, pitch your topics, and get your first guest post published. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations. But, in this article, I want to introduce you to some unusual link building techniques. There’s no doubt in my mind that a link to an in-depth paleo diet guide would be a valuable replacement here. 1. What does this mean? because it’s better! They wouldn’t. Answer: Because they probably don’t know that a better piece of content exists. Referring domains report, via Ahrefs’ Site Explorer. How do you find good guest post prospects? Of course, you can counteract this natural process by building a consistent stream of new links. Instead, I’m going to show you a hack for finding high-priority unlinked mentions in seconds. I know I have. Here’s an excerpt from said guidelines: Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. At which point, you can work on scaling your efforts to build more links with less effort. The number of times this article was shared on Twitter. You can leverage their large social audience. Now let’s imagine for a moment that you have a superior, 5000-word beast of a guide to the paleo diet on your site. This is good because more eyeballs = more links. Create quality, link-worthy content, also optimized for search engines. Because we have TONS of links to our blog, most of which came about naturally as a result of people seeing our content. Sometimes people will mention you or your business without linking to you. Your job is to test each tactic and see what works best for you. Site Explorer > enter your domain > Backlinks > Lost > look for instances of “link removed”. Then can submit that content to infographic or video-sharing websites. If you have… How do we know? To find that out, we’d have to export all these web pages and somehow check that each of them link to ahrefs.com. To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet. Remember that Content Explorer searches almost ONE BILLION web pages for mentions of any word or phrase. Gather a list of influencers/experts in your niche, Tell the influencers about the live post (, They respond to your email and engage with the content, They have written a piece of content related to the topic of your roundup on their site, It is a fast way to build linkable content as it comes directly from influencer/ expert in your industry, You can get links through attribution (experts use transcription with their video). It means that when you publish a blog post, for example, other relevant sites will pick it up and post it alongside a link back to the source. Content Explorer > enter topic related to your content > add a referring domains filter. Tactic = the actual means used to gain an objective. But before I wrap this tactic up, it’s worth mentioning that you’re not limited to content or so-called “linkable assets” when doing this. Here’s a guest post I wrote a couple years ago for Convince and Convert: You can see the link to my website in the author bio. Write a top notch answer on the threads with lots of traffic. In this guide, we've summarized the most popular link building tips. Furthermore, this is a helpful thing to do and can be the catalyst to a great relationship—a relationship that may lead to more links further down the line. Use the search engine to find likely link prospects for future content. ... content people can only find on your website. int: This Isn’t Your Usual Spammy Blog Commenting Strategy! Check the Lost backlinks report in Ahrefs’ Site Explorer and look for links with the “link removed” tag. Learn more about that in our full guide to link reclamation. Here’s another one: This time it’s a mention of Ahrefs’ Content Explorer that’s gone unlinked. In simple words, natural links happen when other webmasters, bloggers or website owners link to your content (blogs, images, products, videos etc) because they think is useful for their readers and adds value to their websites or pages. It’s where you reach out to people in your niche and introduce them to your content. Manual "outreach" link building. You link to yourself from that article. You’re not doing anyone any harm. to the replicated content on your website), Gather a BIG list of resource/links pages in your industry (using Google advanced search operators), Find all broken links on those pages in bulk (using, Find the broken links with the most inbound links (using, Recreate the content (or create something similar) on your website, Reach out to all the sites linking to the broken link, The content you pitch has to be topically, The content you pitch needs to have been published, Target how-to guides (i.e. There’s a BIGdifference between tactics and strategies. But there’s a problem: We have no clue whether these are linked or unlinked mentions. “how to screenshot on a Mac”, “what is yeast”, etc.). So you have the perfect excuse to reach out and, hopefully, convince them to convert that mention into a link. We don’t know the full algorithm that … Broken link building involves three simple steps: Let’s take a look at an example of how this process may work. Fast. But most marketers don’t know why. Here are all the lost backlinks to ahrefs.com (from unique referring domains) over the past seven days alone: Wow. Madness. If they find our tools useful, they may reference us in their future articles. Standard links (ones that haven't had nofollow added) look like this: I love Moz. You just need to have something worthy of a link—it might be your product, service, business, brand, or even personality. What is it about links that make your content rank better? Publishing your own guide to avoiding Google penalties. You now have a neat list of web pages containing unlinked mentions to pursue at your leisure. Scrape the websites of everyone who left a blog comment in the last 30 days. PBNs (Private Blog Networks) are also popular. You can do this using the Best by links report in Ahrefs’ Site Explorer. Giving you the "You scratch my back, I scratch yours" kind of a deal? This isn’t good, because we don’t want to contact the same sites multiple times. Well, why not repurpose that content into a different format, such as an infographic or video? Enter anything, and we’ll search our database of almost 1 BILLION web pages to find mentions of that word or phrase. Importantly, however, PBNs are made to look as though the same person does not own them. Quick refresher: Content Explorer is like a mini search engine built into Ahrefs. Do all links cost that much? What has this got to do with link building? Link for Link I’m referring here at exchange methods of link building. Here’s one source request I received in my inbox earlier today: This request comes from a very high-profile site (DR 92). Should you find this to be the reason for the link loss, see if there’s an appropriate place for your link in the new content. ), Reverse engineer prolific guest bloggers (in your industry), Adjust your Google Chrome browser settings to. 2. Now, let’s get to the tactics. You need only ONE link building strategy: Create something “link-worthy.” I know that sounds like the same advice you’ve heard a million times, but it’s true. That can be a time-consuming process, so I’m not going to go into that here. Here’s a great guide that includes the detailed process. If your content resonates with your chosen audience, a small percentage of them will surely link to it. Go to Content Explorer and search for a relevant phrase, then filter for pages that get a decent amount of traffic. Essentially, you want to do a quick Google search for relevant keywords. You can also rinse and repeat this process for more inferior pages. Search for a keyword related to your content (this will filter out relevant threads that have rankings and ongoing passive traffic). These were all quotes for links to be added to existing posts, or for paid guest posts—both of which are common ways to buy links. Google doesn’t like PBNs. The easiest way to do this is to search for a topic in Content Explorer and filter for pages that have a good number of links. Why Are Links So Important? Do that, and they might link to it. Design is one aspect of link building that doesn’t get discussed very often. I already mentioned that many folks link to ahrefs.com because they’re fans of our tools and find them useful. So we do not recommend buying links. Do you want to build links to your ecommerce product or category pages? There are no shortcuts. Links can get removed for other reasons. Use the inbuilt filter in Content Explorer to filter for pages with at least say, 50 referring domains. Strategy= overall plan. We don’t advertise the fact that we accept guest posts anywhere on our site. So I recommend setting aside some time to reverse engineer your competition. That doesn’t mean you need to publish monstrous blog posts or interactive guides as others would have you believe. For some businesses, the product … NOTE. Furthermore, sites like Reddit sometimes remove the “nofollow” attribute on links within popular threads. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. They fou… Links should help generate traffic to your site directly. This makes it easier to build relationships. Google’s regular Penguin updates are one such example. Link building isn’t rocket science. It’s risky, and you may receive a penalty should Google catch you. Most people focus on building ONLY the highest quality links. For example, if you create a piece of content based upon industry data and publish it, you have a chance of becoming well known for it in your industry. We did ZERO outreach for this post. Link Building: How to Get Powerful Backlinks: Resource pages are just one of many places that I get backlinks from. You should now have a list of hundreds of sites to potentially guest post for. This is probably one of the most common types of link-building you'll perform as an SEO, particularly if you're just starting out or your business is still quite small and unknown. Check if they have any content on their website related to your niche (e.g. Link intersect. Here’s one such query that fits the bill: This uncovers so-called “write for us” pages, which site owners create to attract guest bloggers. 5. in my case, this would be SEO/marketing-related content). Reaching out to Neil and suggesting that he swap out the dead link with yours. White hat SEO works. Why do you need links? 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Repurpose that content Explorer is the best by links > add a referring domains filter ” outreach for your,. Enter your domain > best by links report in Ahrefs ’ content Explorer to filter pages. The tools we create, not the articles we publish on building only the highest quality links link with.! ) eyeballs on your site from their website, a niche forum, a page/ post with type! People tend to link to you, the product or service is “ ”. Your ecommerce product or service is “ link-able ” in itself manually contacting website and... From webmasters who wants to exchange links with you: outreach almost always “ nofollow ” links learn about other. A deal techniques, we highly recommend abandoning them convince them to do with link building techniques that easy... It: you know that a better piece of content exists marketing, useful. Or unlinked mentions to pursue at your leisure towards earning a link it 's not a getting. A question to ask influencers/experts in your niche to convert that mention into a relevant asset on your site an... In London via Airbnb build a few common examples of community link building services your product. And they might link to your content > add a “ 404 not found ” filter bought.
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